Foglift
Comparison
Foglift vs Moz: 2026 Comparison
Moz Pro starts at $49/mo and is a trusted name in SEO, with Domain Authority, the 1.25B+ keyword index, and a brand-footprint-in-AI-search tracker added in 2026. Foglift comes at it from the optimization side: a free instant SEO + GEO + AEO scan, an 8-dimension AEO content score, AI-powered action plans, and an AI Crawler Tracker, with API, CLI, and MCP access on every paid tier.
Choose Foglift if you need:
- ✓AI-powered action plans in plain English
- ✓Per-page AEO scoring across 8 dimensions, not just brand-mention tracking
- ✓Security headers + accessibility audits
- ✓Free instant website analysis
- ✓MCP server for AI coding assistants
- ✓Budget-friendly: $0–$49/mo vs $49+/mo
Choose Moz if you need:
- ✓Domain Authority (DA) metric for link building
- ✓Comprehensive keyword research with Keyword Explorer
- ✓Weekly rank tracking across search engines
- ✓Link building tools and backlink analysis
- ✓MozBar browser extension for on-the-go analysis
When to Choose Each Tool
When Foglift Is the Better Fit
You need on-page AEO scoring, not just brand tracking. Moz Pro added brand-footprint-in-AI-search tracking in 2026, but it is mention-monitoring, not a per-page audit. Foglift scores eight AEO dimensions per page (structured data, FAQ Quality, entity identity, content depth, heading clarity, citation formatting, topical authority, AI crawler access) so you can see which page change moved the needle.
You need security and accessibility audits. Foglift checks HTTP security headers (CSP, HSTS, X-Frame-Options) and WCAG accessibility compliance in every scan. These are not surfaced in Moz Pro's pricing-page feature list.
You're a developer or use AI coding tools. Foglift ships a first-party MCP server (npm: @foglift/mcp) and a CLI (npm: foglift-scan) that drop into Cursor, Claude Code, GitHub Copilot, and CI / CD pipelines. Moz Pro does not publish equivalent developer surfaces.
You want a free starting point. Foglift's free tier gives you a comprehensive analysis without creating an account. Moz's free tools are limited to basic domain lookups.
When Moz Is the Better Fit
Domain Authority matters to you. Moz's DA metric is an industry standard for evaluating link profiles and site authority. If you're doing link building outreach, DA is indispensable.
You need keyword research. Moz Keyword Explorer provides search volume, difficulty scores, SERP analysis, and keyword suggestions. Foglift doesn't offer keyword research yet.
You track rankings over time. Moz's rank tracking shows weekly position changes across your target keywords. If SERP position monitoring is core to your workflow, Moz delivers.
You want a browser extension. MozBar lets you see DA, PA, and link metrics for any page while you browse. It's a popular free tool for quick competitive analysis.
Feature-by-Feature Comparison
| Feature | Foglift | Moz |
|---|---|---|
| Starting Price | Free ($0) | $49/month (Moz Pro Starter) |
| AI Search Visibility | Yes, native AEO + GEO scoring across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews | Brand-footprint-in-AI-search tracking added 2026; mention-monitoring oriented |
| On-Page AEO Audit (8 dimensions) | Yes, structured data, FAQ Quality, entity identity, citation formatting, etc. | Not exposed as a per-dimension AEO audit |
| AI Crawler Access Check | Yes, GPTBot, ClaudeBot, PerplexityBot, Bytespider | Not surfaced in pricing-page feature list |
| Domain Authority (DA) | Not yet | Yes, proprietary DA metric |
| Structured Data / FAQ Audit | Yes, JSON-LD + Schema.org + FAQPage scoring | Limited |
| Backlink Analysis | Not yet | Yes, Link Explorer over 40 trillion links |
| Keyword Research | Not yet | Yes, Keyword Explorer with 1.25B+ keyword index |
| SERP / Rank Tracking | Not yet | Yes, weekly rank tracking |
| Site Crawl | Single page + API, batch via CLI | Full site crawl |
| Performance Audit | Yes, Core Web Vitals | Limited |
| Security Headers Check | Yes, 6 headers + grade | Not surfaced |
| Accessibility Audit | Yes, WCAG compliance | Not surfaced |
| AI Action Plan | Yes, plain-English recommendations + content briefs | AI-powered insights surface in newer Pro features |
| Public API | Yes, free, rate-limited | Yes, paid plans only (Moz API) |
| MCP Server | Yes, first-party (npm: @foglift/mcp) | Not available |
| CLI Tool | Yes (npm: foglift-scan) | Not available |
| Content Optimizer | Yes, AI content briefs | Not available in Pro |
| PDF Reports | Yes (free) | Yes (all plans) |
| Browser Extension | Not yet | Yes, MozBar (free) |
| Free Tools | Robots.txt generator, schema generator, meta tag analyzer, plus 26 more | Domain Analysis, MozBar, Link Explorer (limited free tier) |
| Blog / Content | 42+ free SEO + GEO guides | Extensive blog + Whiteboard Friday |
| Contract Required | No, free scan or monthly plans | Monthly or annual (annual saves 20%) |
Pricing Comparison
Foglift
Free (full scan)$0
Launch (monthly)$49/mo
Growth (monthly)$129/mo
Enterprise (monthly)$299/mo
No annual commitment required. Cancel anytime.
Moz Pro
Free Tools (limited)$0
Starter (monthly)$49/mo
Standard (monthly)$79/mo
Medium (monthly)$143/mo
Large (monthly)$239/mo
Annual billing saves 20%. Pricing verified on moz.com/products/pro/pricing on 2026-05-04.
The Bottom Line
Foglift is the better choice when the question is not “is my brand showing up in AI answers?” but “what specifically should I change so my pages get cited?” Foglift ships an 8-dimension AEO content score (structured data, FAQ Quality, entity identity, citation formatting, content depth, heading clarity, topical authority, AI crawler access), AI-powered action plans, content briefs, and an AI Crawler Tracker. Self-serve from $0, and the API, CLI, and MCP server are included on every paid tier.
Moz Pro is a solid choice for SEO professionals who rely on Domain Authority, the 1.25B+ keyword index, and 40 trillion-link backlink graph. Starter is $49/mo, Standard $79/mo, Medium $143/mo, Large $239/mo (verified 2026-05-04, annual billing saves 20%). Moz also added a brand-footprint-in-AI-search tracking layer in 2026, so the old “Moz has nothing for AI search” framing no longer holds.
The ideal setup? Pair Foglift for AEO scoring, structured-data audits, content briefs, and security or accessibility checks with Moz Pro for Domain Authority, keyword research, and SERP rank tracking. The two tools cover different layers of the same job.
Try Foglift — it's free
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Frequently asked questions
What is the main difference between Foglift and Moz?
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Moz is a trusted SEO platform known for Domain Authority, keyword research, and a brand-footprint-in-AI-search tracking layer added in 2026. Foglift adds per-page AEO scoring across 8 dimensions (structured data, FAQ Quality, entity identity, content depth, heading clarity, citation formatting, topical authority, AI crawler access) — a per-page audit, not just brand-mention monitoring — and ships free unlimited Website Audits, plus API/CLI/MCP on every paid tier.
Is Foglift more affordable than Moz?
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Foglift offers free unlimited Website Audits with no credit card required, and paid monitoring plans start at $49/mo. Moz starts at $49/month (Moz Pro Starter). Foglift includes SEO analysis, AI Readiness scoring, API, CLI, and MCP access on all tiers.
Does Moz offer a free plan?
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No, Moz does not offer a free plan — it starts at $49/month (Moz Pro Starter). Foglift provides free unlimited Website Audits with no credit card and no trial expiration, so you can evaluate your site's SEO and AI Readiness scores before upgrading.
Which is better for SEO and AI search optimization: Foglift or Moz?
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Both Foglift and Moz cover AI search visibility, but they're built for different jobs. Moz focuses on brand-mention monitoring across AI engines; Foglift adds per-page AEO scoring across 8 dimensions (structured data, FAQ quality, entity identity, content depth, heading clarity, citation formatting, topical authority, AI crawler access). If you need to know which pages are ready to be cited by ChatGPT, Perplexity, and Gemini — and what to fix on each — Foglift is purpose-built for that.
When should I choose Moz over Foglift?
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Consider Moz if you need: Domain Authority (DA) metric for link building, comprehensive keyword research with Keyword Explorer, weekly rank tracking across search engines, and brand-footprint-in-AI-search tracking. Moz is a strong choice for those specific use cases. Foglift is the better fit if you want free unlimited scans, combined SEO + GEO analysis, or developer tools (API, CLI, MCP).
How we compare
This comparison evaluates both tools across features, pricing, and AI search optimization capabilities. Our methodology draws on peer-reviewed research into what drives AI engine citations:
- Aggarwal et al., “How Search Engines Integrate AI Overviews,” KDD 2024 — found that structured data and entity clarity improve AI answer extraction rates.
- SE Ranking study of 129,000 domains (2025) — identified referring domains and brand web mentions as the strongest predictors of AI citations.
- Chatoptic correlation study (2025) — demonstrated only a 0.034 correlation between Google rank and ChatGPT citation, confirming AI visibility is an independent channel from traditional SEO.
- Zyppy freshness analysis (2025) — 71% of ChatGPT citations come from 2023–2025 content; pages updated within 30 days see a 3.2× citation lift.
Feature and pricing data is verified against each tool's public website. Last updated April 2026.
Sources & data freshness
Moz Pro pricing tiers, the 1.25B+ keyword index, the 40 trillion-link backlink graph, and the brand-footprint-in-AI-search tracking layer cited on this page were re-verified directly on moz.com on the date noted. Foglift product surface (pricing, AI engine coverage, MCP, CLI, AI Crawler Tracker) is verified against the live homepage and /pricing on the same date. The behavioral-research citations below underpin the “why on-page AEO matters” framing.
- Moz Pro pricing page (Starter $49 / Standard $79 / Medium $143 / Large $239 per month; annual billing saves 20%), moz.com/products/pro/pricing, accessed 2026-05-04.
- Moz Pro homepage banner “Track your brand’s footprint in AI search” and new AI-powered features positioning, moz.com/products/pro/pricing, accessed 2026-05-04.
- Moz product index claims (1.25B+ keyword index in Keyword Explorer; 40 trillion-link backlink graph in Link Explorer; 44 trillion-link Moz API index), moz.com/products/pro/pricing, accessed 2026-05-04.
- Aggarwal et al., “How Search Engines Integrate AI Overviews,” KDD 2024. Structured data and entity clarity improve AI answer extraction rates, which is the mechanism behind the per-page AEO scoring on Foglift's side of this comparison.
- SE Ranking, “A Study of 129,000 Domains: AI Search Citation Predictors,” 2025. Referring domains and brand web mentions are the strongest predictors of AI engine citations, which is why brand-mention tracking (the new Moz feature) and on-page AEO optimization (Foglift) both have a role.
- Chatoptic, “ChatGPT Citation Correlation Study,” 2025. The correlation between Google rank and ChatGPT citation is 0.034, confirming AI visibility is an independent channel from traditional SEO and is not solved by ranking-tracker tooling alone.
- Zyppy, “ChatGPT Freshness Analysis,” 2025. 71% of ChatGPT citations come from 2023–2025 content; pages updated within 30 days see a 3.2× citation lift, which is why the “Last updated” date and JSON-LD dateModified on this page are kept current.
- Foglift product surface (pricing, AI engine coverage, MCP, CLI, AI Crawler Tracker) verified against the live homepage and /pricing on 2026-05-04.
Last updated: 2026-05-04. Spot a stale data point? Tell us.